I’m willing to bet that you’ll have a lot more success in promoting individual posts than your blog’s home page.
Have you been making this mistake.
I see a lot of bloggers making in their attempts to find new readers promoting their blog as a whole. Don’t do that.
Don’t make your blog promotion all about driving traffic to your blog’s home page.
While there’s nothing wrong with this, I’ve had and continue to have more success in promoting individual posts than my blog’s front page. That’s just what it takes in the early goings of building up a readership.
That’s what we’re going to do today. Once you hit publish on your post, don’t just leave it to chance that your post will be read. Be proactive and spend a little time giving it some nudges to help it on its way.
Let’s find some ways to promote your post.
Ask another blogger to consider linking to your post.
Here’s a phenomenal article about how to do that here.
Which social networks, like Twitter and Facebook, do you use?
Use them to promote your post. The key is not to incessantly spam your followers and friends with your links. Instead, use your network to seed the link and let your followers spread the word for you. This won’t happen every time but as your network grows, it can become more and more powerful. Also, share other peoples’ good work.
Rather than just promote your post on other sites, think about where you can link to it from within your own site. Perhaps you’ve written on a particular topic before, and add a link within a post for further reading (to another post). Maybe adding a section on your sidebar for “Latest posts” could work. Internal linking won’t drive heaps of new traffic to your posts, but it can help with SEO, and increase page views as well as time on site.
If you have an email newsletter list, shoot out an email about your latest post. Aweber has a feature called “Blog Broadcast” that works well for this. Of course, you have to build a list first.
Other blogs’ comments sections and forums
This is super hustle work.
You gotta love the grind to do this.
Leaving helpful and insightful comments on forums or other blogs can be great at driving traffic if your comment is genuine, relevant and sensitive to the discussion. Leaving a link is sometimes appropriate provided it ishighly relevant.
Including links to your blog in your outgoing emails is fairly commonplace, but include links to recent posts instead of just your blog’s home page URL.
Write a new post on your blog that picks up where your last one left off. This builds momentum and if you interlink the posts, drives more page views.
Advertise your post
For posts that you’re particularly proud of, and that have been well received by readers, you might even consider a mini ad campaign with a small budget using a Facebook or YouTube or even StumbleUpon.
What blog already has a healthy sized readership of people you want as customers?
For me, it’s Copyblogger.com.
You better believe I’ll be submitting a guest post to them in the near future.
Find a handful of blogs that you relate to and submit a guest post.
Ask other marketers/bloggers what they’re doing
Sounds obvious, right?
Then why aren’t you doing it? I asked Chris Brogan, the patron saint of all bloggers, about his “recipe” for promoting his posts on the social network, Google Plus.
Here’s his response:
Time On Google+ Per Day: 20-60 minutes
Primary Goals Of Usage: Engagement with readers, testing ideas, building brand, driving traffic
Number Of Google+ Original Posts Per Day: 3-4
Number Of Shared Posts Per Day: 3-4
Number Of Comments Per Day: 20-30
Links To His Blog Or Projects Per Day: 1-2
Number Of Off Topic Posts Per Day: 3-4
That’s a nice little daily recipe that over time will generate a good amount of traffic IF he’s consistent with it (which he is). Note: Chris uses Google+, but you could use Facebook, or YouTube or Twitter or LinkedIn.
Your task – develop your own “recipe card” for how you’ll promote your blog.